Click-and-collect is too much hassle for shoppers as new study finds one in seven items are not collected

Click-and-collect is too much hassle for shoppers as new study finds one in seven items are not collected

Business

It seems like the UK shoppers are finding the click-and-collect alternative a hassle, with a latest study showing that 1 out of 7 goods aren’t collected from the stores.

The consumers haven’t collected goods worth nearly £228 million over the previous year, study suggests, with several citing disincentives over long waiting time and collection points with poor staffs.

However, despite of consumer complaints, the click and collect service is increasingly gaining popularity and is considered as a medium to boost online sales by retailers.

Over 70 percent of the people in the UK now order products via the service twice per month on an average, as per a survey by Barclaycard. However, 15 percent of 2000 respondents admitted that the click and collect option was a hassle and that asking for a refund was much easy than waiting for home delivery.

For the shoppers, it is all about convenience, entering the store quickly and leaving with the products. Almost 2 in 5 shoppers said that they’d prefer visiting stores if the click-and-collect service enhanced.

The study discovered that in the present experience-powered economy, over 50 percent of the shoppers want the retailers to provide special experiences and rewards to the customers choosing the click and collect service.

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